The internet has transformed the way we communicate on an unprecedented scale. Within a few clicks of the mouse, we can instantly access an apparently infinite stream of information on every imaginable subject from almost every country in the world.
But while the wealth of information at our fingertips is an invaluable tool for learning, fun and self expression, the internet has also become a crucially important tool for businesses wishing to promote their brand overseas.
At the heart of this global exchange of ideas, translation services have become the vital link between companies and their ever expanding international client bases.
While almost every country in the world has access to the internet, the “voice” of the web does not currently reflect this heterogeneous global audience, in fact; an overwhelming 80% of website content is currently available only in English.
Translation services offer an invaluable opportunity for multinational organisations to really stand out with a clear, powerful message that cuts through the information overload and speaks to international clients in a way that they can really grasp. By working closely with you at every stage of the project, professional linguists can help you not only communicate more clearly with your international clients, but do so in way that really reflects your ethos as a company and draws more custom to you.
Whether you are building a brand new website to showcase your products and services or launching an extensive email marketing campaign, the internet provides unparalleled opportunities to reach out to people with your unique corporate message. By considering not only language barriers, but also cultural differences and colloquial styles, professional translation services ensure that your message is as powerful as it should be to the people that really matter.
While adopting a tone that is appropriate both for your professional image and the intended audience, professional linguists work meticulously to ensure that your web content is as interesting and enjoyable to read as it is technically accurate.
All proficient translation services will include proof reading and editing as part of the overall translation package and will strive to turn around high quality material to tight deadlines. But a good translation does far more than just communicate ideas and opinions; it also says a surprising amount about your aspirations as a business.
By taking the time to present your web based content in way that is both easily accessible and appealing to your international customers, you immediately establish yourself as a modern, culturally sensitive company, which is aware and proud of its diverse client base.
According to the Managing Director of Virtual Linguistic Solutions; Esther Asante, "In the information age, it is foolish not to have an internet presence that promotes your business to as many people as possible in a way that they can fully understand and appreciate."
Esther advised: "By utilising the services of professional linguists, you can be sure of web content that not only communicates your message with clarity and precision, but refines and localises it for the benefit of both the intended audience and ultimately, the success of your business."